My journey with Alopecia Areata started back in 1998, when my little one was diagnosed. Navigating those early days as a parent, it hit me pretty quickly just how little support and real information was actually out there for families like ours. For the next ten years, I poured myself into helping other kids with AA and their parents. I shared every practical tip, strategy, and resource I could find just to help these kids join in and feel confident doing normal, everyday things like kinder, school, and sports. Most of what I knew came straight from my own hard-earned experience, and I just couldn't sit back and let other families face this lonely road without any help.
By 2008, I realised that just offering a shoulder to lean on wasn't going to fix the bigger picture. Unless we made Alopecia Areata visible and properly understood, the stigma and misconceptions around hair loss were never going to budge. Being a proud regional Victorian, I saw a massive need for a proper national organisation that could support people, raise awareness, and actually fight for change. That spark is what led me to set up the Australia Alopecia Areata Foundation (AAAF) in 2010.
Our Vision at AAAF is for Australians with Alopecia Areata to flourish with confidence and embrace their true selves leading to greater self-esteem, happiness, and overall well-being.
I knew firsthand how financially devastating Alopecia Areata can be for families, so I wanted to provide tangible, real-world support. That is exactly why I created our Donate Hair Program. By collecting hair donations and utilising them to fund our Grant a Wig Program, we ensure children living with the condition can thrive. My long-term vision however, is to actively back research for financially viable cures and treatments.
More than a decade later, I am still deeply involved in the hands-on work— managing the programs to ensure help reaches the families who need it most. The ultimate goal is to empower those with Alopecia Areata to flourish with unshakable confidence, embracing their true selves and unlocking greater self-esteem, happiness, and overall well-being.
- Chel, AAAF Founder & President